Shash Yadav is an associate at Second Century Ventures. Shash helps review investment opportunities and assists SCV portfolio companies in development and execution of marketing strategy for new businesses.

Prior to Second Century Ventures, Shash worked at Research in Motion, makers of BlackBerry, where he developed a model to enhance price negotiations as member of Strategic Marketing team. Shash was previously a consultant at Deloitte Consulting LLP, a global management consulting firm where he focused on Customer Market Strategy. He developed distribution-channel pricing strategies and designed sustainable product lifecycle management processes at a major auto-manufacturer. He also worked on several profit optimization projects and post merger integration.

Shash attends Kellogg School of Management and earned a BS in Electrical Engineering from Georgia Institute of Technology.